We’re doubling down on the networking format with an extra day, and a special agenda theme focused on UNITING experimentation across teams.
EXL = a practitioner focused agenda. Top practitioners in CRO and experimentation come together to hear what is working now, what’s the latest and greatest. The focus here will be on industry-specific applications of CX testing, AI, personalization, and data-privacy implications.
Unite = a program focused agenda. Kameleoon teamed up with EXL to invite product leaders, engineering, data, and the C-Suite to to reveal how all teams work together on experimentation-led growth (yes, you read that right, ELG).
Half conference and half networking event. This event we make sure you meet the people you should meet.
We designed the event to ensure the people you should meet, you meet. We hand-curate discussion table sessions and facilitate connections.
You have very specific problems and goals. There are people who have the exact same goals, and have already figured it out. You should talk!
Shared experiences unite people – making the relationships you form here strong.
Learn from the absolute best in the field. All speakers are hand-picked practitioners. No motivational book-tour people. No sales pitches.
It’s a lot of how-to, some geek, with a sprinkle of inspiration. Model what the best are doing, and reap the rewards.
Speakers stick around for the full event, so you can pin them down for a 1:1 session. They're be in the table sessions with you.
Fun is a serious business at CXL Live. All-you-can-eat and drink all day long. Music and entertainment.
No to stuffy conference rooms. This is an outdoor-first event. We've rented out a beautiful brewery for the occasion. We're gonna be mostly outdoors.
You’re leaving your home, it’s gotta be worth it. You’ll have fun, we promise.
Half of the event is designed for meeting people. We hand-curate whom you should meet.
You have very specific problems and goals. There are people who have the exact same goals, and have already figured it out. You should talk!
EXL + UNITE focuses on building authentic relationships and spending quality time with other like-minded people. Conferences can be great, but most people don’t go for the Powerpoint presentations.
And shared experiences unite people – making these relationships much stronger than a random encounter.
We start by surveying every attendee about what they’re working on, key goals, level of experience, and obstacles. Based on what you tell us, we:
Create many rounds of dedicated, moderated discussion table sessions, so people working on similar things get together and learn from each other in a facilitated way.
This way you get to actually learn how something is done while becoming fast friends.
You can pretend a lot of things, but you can’t pretend showing up. Events are not about the content. People forget what one or another speaker said. Most content is available on YouTube anyway, or might be better as a podcast.
What virtual events and online content can’t deliver is human relationships. Conferences are made for lasting professional relationships. That’s the whole point.
Lukas Vermeer
Director of Experimentation at Vista
Luke
Mortensen
Sr Director, Experimentation at Capital One
Diana
Jerman
Director, Product - Experimentation at Disney Streaming
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CHAD
SANDERSON
CEO at Gable
Melissa
Weiss
Director of Product at Eventbrite
Sidhant
Bakhru
Director, Growth Product/Marketing & Experimentation at Hulu
Stewart EHOFF
Head of Experimentation at RS Group
Shanelle MULLIN
Experimentation & Analysis at Shopify
MORE speakers announced soon
Barry
JAMES
Lifecycle Marketing Manager at YNAB
Sally
HALL
Senior Manger and Global CRO at Auctane
Dylan
Lewis
Experimentation Leader at Atlassian
Florent
Buisson
Experimentation Principal at Cars.com
Catherine
Crim
Senior Site Optimization at JCPenney
Erika
Sentz
Digital Marketing Manager, Lead at WP Engine
Luke
Frake
User Growth Optimization Lead at Spotify
Aaron
Shaffer
Executive Director, Analytics Innovation at General Motors (GM)
Priscilla
Leake
Director, Digital Experience at ADP
Sam
McAlear
Director, Growth Experimentation at MongoDB
Omar
Jabbar
Sr. Manager - Experimentation at Walmart Global Tech
Sam
Barber
Senior Experimentation Specialist at Suncorp
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Matt
Leonard
CMO at Purple Carrot
Kalki
Gillespie
Experimentation and Growth at NerdWallet
Kevin
Washington
Director of Product Management at Best Buy
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Liona
To
Experimentation & CRO at lululemon
Mike
Grabowski
Chief Product Officer at Boats Group
Divya
AL
Experimentation platform at Target
Robbie
Williams
Product Management at Dr. Squatch
Cory
Peterson
VP Marketing at LED Lighting Supply
MORE Moderators
announced soon
Become a moderator yourself and get a ticket plus a VIP dinner party with all the moderators and speakers (in-house roles only).
Apply here
A day before the conference (October 9th) we host a special Masterclass Day. Every attendee can choose to attend 2 workshops, one set in the morning, and the second set in the afternoon.
Workshops are a good match for you if you're really serious about skill building - they're much longer and go more in-depth than individual sessions at the conference.
The course covers topics not usually covered in introductory courses, including Ronny's Maven class on A/B Testing and his book. These advanced topics include:
- P-values misconceptions,
- Power, and False Positive Risk
- Why you should always give positive results a haircut
- Success rate estimation, and success of ideas vs. experiments
- The cost of false positives
- TOST and early stopping – when and how to correctly peek
- Bayesian and Frequentist approaches
- CUPED – variance reduction
- Risks of unequal variants and rare events
- Long-term holdouts
- Simpson’s paradox
- Randomization strategies: front door or at trigger point, ramp-up
- Cultural issues: can I test that? OFAT or major redesigns
When you register for the conference, you will get a $500 off coupon code for Ronny's Maven class: Accelerating Innovation with A/B Testing (https://bit.ly/MavenABClassEXL), which you can take before this workshop.
This afternoon workshop will feature 10-15 minute presentations from various practitioners on their applications of AI within the practice and flywheels of AB testing, customer research, and experimentation.
Exact presenters and topics TBA, stay tuned.
We do know that the OG himself Craig Sullivan will MC the AI workshop session along with Iqbal Ali.
They've been working on AI 'playbooks' for experimentation and will lead some hands on sessions on these topics.
- discovery,
- problem exploration,
- problem statement,
- solution statement,
- ideation,
- hypothesis,
- hyp/problem checker
Additionally Andy McNaught from Onxmaps.com has been doing some fantasic applications of LLM models and testing, he'll be attending as part of this showcase.
Duration: 8 hrs (9am to 5pm).
Lunch included
Added cost: $500
A day before the conference (October 16) we host a special Masterclass Day. We have a selection of expert workshops to choose from. Every attendee can choose 2 workshops to participate in, one set in the morning, and the second set in the afternoon.
We will cover topics not usually covered in introductory courses, including my Maven class on A/B Testing (https://bit.ly/MavenABClassEXL) and my book (https://experimentguide.com). These advanced topics include:
Register for the workshop, you will get a $500 off coupon code for Ronny's Maven class: Accelerating Innovation with A/B Testing (https://bit.ly/MavenABClassEXL), which you can take before this workshop.
15 minute presentations from various practitioners applying AI in experimentation and AB testing.
Dave Gerhardt – 10 Timeless Marketing Rules That Will Help You Attract Your Dream Customers, Create Superfans, And Run Laps Around The Competition
Dave Gerhardt – 10 Timeless Marketing Rules That Will Help You Attract Your Dream Customers, Create Superfans, And Run Laps Around The Competition
A day before the conference (October 16) we host a special Masterclass Day. We have a selection of expert workshops to choose from. Every attendee can choose 2 workshops to participate in, one set in the morning, and the second set in the afternoon.
We will cover topics not usually covered in introductory courses, including my Maven class on A/B Testing (https://bit.ly/MavenABClassEXL) and my book (https://experimentguide.com). These advanced topics include:
Register for the workshop, you will get a $500 off coupon code for Ronny's Maven class: Accelerating Innovation with A/B Testing (https://bit.ly/MavenABClassEXL), which you can take before this workshop.
15 minute presentations from various practitioners applying AI in experimentation and AB testing.
Dave Gerhardt – 10 Timeless Marketing Rules That Will Help You Attract Your Dream Customers, Create Superfans, And Run Laps Around The Competition
Dave Gerhardt – 10 Timeless Marketing Rules That Will Help You Attract Your Dream Customers, Create Superfans, And Run Laps Around The Competition
Have fun and make friends. Everybody there will be in the same boat as you, so lots to talk about. A 30-minute conversation at an event can make a life-long connection.
Pre-party on October 9th.The main party is on October 10th. On 11th we'll have an unofficial party someplace somehow...
4824 E Cesar
Chavez St,
Austin, TX 78702
Individual tickets
Team ticket (3+ tickets)
You work for an agency, tool vendor, consultants, etc.
You work for a brand, growing a product and program of experimentation.
Want to sponsor? reach out to ben@speero.com for a sponsor prospectus and more information
Full refund if cancelled before 30 days of the event. If canceled 15 to 30 days before the event, there’s 50% refund and no refund if you cancel less than 2 weeks before.
