CXL’s Post

Everyone has their own ideas on how to improve website performance. It can be adding fun-looking new features to websites. Or gamifying the whole experience. And you’re staring at your screen thinking, “Where do I even start?” When in doubt use The U.A.M Method. It stands for: + Usability + Anxiety + Motivation We got Will, CEO of Customers Who Click, to share his approach on the 3 aspects of a website that you should focus on improving. He'll tell you: 1. Why usability should be your starting point 2. How anxiety impacts someone’s willingness to buy. 3. Why motivation is important for conversions. Check it out in the comments or our website. #CRO #Experimentation #Performance

Dropbox used a simple concept to grow to 100 million in 3 years. A referral program: Give space (a terabyte), to get space. While AppSumo used affiliate marketing to go beyond the 10M mark. Nick Christensen will teach you how one channel will push a business to the 20-30M mark in our upcoming course. Be the first to know when it's live by joining the waitlist. 🔗 Link in the comments. #AffiliateMarketing #Growth #PerformanceMarketing

How did AppSumo become the #1 app for software deals? Short answer: performance marketing. Long answer: choosing the right growth channel + developing a profit-first approach + leveraging their data. There's more behind it. We'll dive into how they achieved growth in our upcoming course with Nick Christensen Join the waitlist to be the first to know once it launches, link in the comments. #CXLFeatures #AppSumo #PerformanceMarketing

Nick Christensen has been in marketing for 15 years and 7 years in AppSumo. He learned one thing: 𝗧𝗵𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗺𝗶𝗴𝗵𝘁 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘄𝗼𝗻'𝘁. Now he's sharing all his knowledge on our upcoming course. Don't miss it. Register for the waitlist in the comments. #CXLFeatures #AppSumo #PerformanceMarketing

Everyone wants growth. But to scale a business, you need more – you need sustainable growth. But doing it while keeping operational efficiency is tough. Not everyone can do it. But anyone with the right mindset can learn how. There are two metrics to focus on: Customer Acquisition Costs (CAC) Customer Lifetime Value (LTV) In our newest blog post, Marisha will explain how to make them work in your favor. Such as through: – Organic revenue – Growth loops – Referrals – Email flows These are just a few. Check out the post in the comments to find the different ways to approach those levers. #SustainableGrowth #CAC #LTV

AppSumo went from doing under $10M to over $80M. It wasn't easy, but in the last 7 years they have: + Tripled their customer base. + Scaled ad spend from 20 thousand per month to 500 thousand. Profitably. + Grown their team from 6 to 20 full-time members and 30 contractors. Now they are the #1 app for software deals online. Nick Christensen, Head of Marketing, is sharing the strategies they used in our upcoming course. Get first dibs on the course by joining the waitlist. Link in the comments. #CXLFeatures #AppSumo #PerformanceMarketing

Emotions drive people to act. That includes purchasing something. Whether it's buying a pen or buying a product from a website. Nothing will convince people to buy from you if your product is not pulling on the right emotions. So how can you motivate people to take the desired action you want? The answer is behavioral design. We did a full refresh of our Digital Psychology and Behavioral Design course with Brian. It will teach you the latest strategies on behavioral design to build high-converting products. Such as: + Using the AIM Flash Test to assess your page in 5 seconds. + Implementing psychological design strategies with the Behavioral UI series. + Leveraging Value Framing in your website. Check it out in the comments. #CRO #Experimentation #BehavioralDesign

You can be a VIP email sender. If you send to a responsive list and overwhelm the inbox algorithm with positive signals. Send to an unengaged list, and you’ll accumulate negative signals. And train the algorithm to send your emails to the promotions tab or spam. That's why you need to maximize positive email signals tied to your domain. But what are these "positive signals"? After hours of combing through email documentation, Tyler is sharing the many positive (and negative) signals inbox's algorithm uses to maximize deliverability. Sneak peek, when in doubt optimize for replies. We got Tyler to share his tips to: + Segment your list to maximize positive signals. + Rehabilitate your domain with the Hypermedia Rehab process. + Manage spam and bounces + Optimize your welcome flow for engagement Check out the blog post. #EmailMarketing #Growth #EmailDeliverability

+ 35% of companies never respond to demo requests. + Of that 35%, 97% didn’t use a calendar scheduler. Why? Because for most B2B companies optimizing their buying process isn't a priority. Their main priority is optimizing for value. But they're missing major opportunities by not optimizing their buying process. Letting tangible revenue slip away, right under their noses. So how do you optimize the buying process? Sidney, Co-Founder at Passetto, will share her five-step framework in our newest blog post. Including: — Identifying and auditing your lead flow process. — Identifying conversion and qualification data. — Average time to book the first meeting. — Structuring the first meeting and following up. — Going from deal created to closed. She'll tell you how to step aside from creating demand or capturing demand. And focus on converting demand. Check it out #Revenue #Growth #BuyingProcess

We are looking for a Marketing lead. Are you a T-shaped Marketer with deep skills in Direct Response marketing and Product marketing and copywriting?