How Alex Kracov made Lattice a go-to name for HR professionals How to Win podcast with Peep Laja

Alex Kracov, former VP of marketing at HR and people management platform, Lattice. We hear about the importance of building a people-focused culture around a people-focused platform, and building a non-sales oriented community of HR professionals using online tools and real-world events to ensure mental availability among potential clients. I weigh in with my thoughts on combining copy and design in unison to build brand differentiation and stand out among a variety of similar products, and how to find and grow your niche as a new market entrant.