Getting B2B leads on LinkedIn (in the marketing industry) can cost you anywhere from $65 to $350. Silvio Perez gets them for $5.77 with TikTok ads. In his recent experiment, his goal was to reach B2B buyers and turn them into leads. Here's what the results looked like: - 87% responded 'Yes' when asked if they are a B2B marketer - 21% entered perfect titles (VP of Marketing, CMO) - $5.77 CPL at a 19.67% conversion rate - 5+ indirect sales of his digital products (from opt-ins) Silvio is Head of Performance Marketing at Metadata and he shares how the entire experiment went. To see the full breakdown, subscribe to CXL newsletter at cxl dot com /subscribe. What top 1% marketer do you want to see in the next edition of Growth Notes?
Really interested. Would there be a podcast format of this?
Awesome job. We recently started testing out TikTok ads for our clients and saw some great early results. Lots of really engaged people on the platform if you can make native videos that fit into the platform. Great point in the newsletter about how since the targeting is broader you have to use the messaging and hook in your video filter to the right people. That messaging is so key. And it means you don't have to dance to get leads 😁
Interesting result tiktok is one of most engaged plataform, find managers and directors using te app make sense. CPL and conversion rate are really good, I think is a new channel to find B2B leads, improve qualification MQL to SQL and reducing costs to capture new leads.
Thanks for sharing. Interesting to see that TikTok can be considered for lead generation for B2B.
Love how you bridged the newsletter to the linkedin post!
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Killer insisght and experiment! Blowed my mind!
I’m super into seeing how B2B companies market on TikTok. Nice one Silvio Perez!
Experienced Marketing Manager | Manchester | B2B | Triathlete | Marathon Runner | 'One of life’s encouragers'
1yB2B covers a huge range of products & services. Generating B2B marketing leads is one thing, but I would like to see how Industrial B2B companies can generate leads from TikTok. Does anyone have any examples? Anyone? #B2BMarketing #TikTok #Industrial #Manufacturing