30 min
Expanding internationally into market openings with Kameleoon's Jean-René Boidron How to Win podcast with Peep Laja
-
- Marketing
This week on How to Win: Jean-René Boidron, President and CEO at Kameleoon, an A/B testing, full-stack, and personalization platform that provides fast, secure solutions to help enterprise teams maximize customer engagement and conversion. Founded out of France in 2012, Kameleoon is now a global company with a team of over 185 employees, serving over 500 brands worldwide. In this episode, Jean-René walks us through the decision to focus on non-English speaking market openings before expanding globally, and why Kameleoon has chosen to raise brand awareness via prioritizing product quality, betting that a high quality product will generate more word of mouth. I share my thoughts on making the most of market openings, why being more local can be a strong competitive strategy, and why product differentiation is important, but no longer enough on its own.
This week on How to Win: Jean-René Boidron, President and CEO at Kameleoon, an A/B testing, full-stack, and personalization platform that provides fast, secure solutions to help enterprise teams maximize customer engagement and conversion. Founded out of France in 2012, Kameleoon is now a global company with a team of over 185 employees, serving over 500 brands worldwide. In this episode, Jean-René walks us through the decision to focus on non-English speaking market openings before expanding globally, and why Kameleoon has chosen to raise brand awareness via prioritizing product quality, betting that a high quality product will generate more word of mouth. I share my thoughts on making the most of market openings, why being more local can be a strong competitive strategy, and why product differentiation is important, but no longer enough on its own.
30 min