33 min
Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter How to Win podcast with Peep Laja
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- Marketing
This week on How to Win: Doug Winter, co-founder and CEO of Seismic, a sales enablement platform that helps teams become more productive and engage with buyers in more compelling ways. Founded in 2010, Seismic has expanded globally, with offices in North America, Australia, and Europe. Today, Seismic boasts 1300 employees and a $280M ARR run rate. In this episode, Doug shares how Seismic achieved success by committing to keeping their specific subset of customers extremely happy, and by staying true to their brand identity. I share my thoughts on understanding your strengths as a founder, why maintaining a strong network will help in the early days of growing a business, and the power of a crystal clear brand identity.
This week on How to Win: Doug Winter, co-founder and CEO of Seismic, a sales enablement platform that helps teams become more productive and engage with buyers in more compelling ways. Founded in 2010, Seismic has expanded globally, with offices in North America, Australia, and Europe. Today, Seismic boasts 1300 employees and a $280M ARR run rate. In this episode, Doug shares how Seismic achieved success by committing to keeping their specific subset of customers extremely happy, and by staying true to their brand identity. I share my thoughts on understanding your strengths as a founder, why maintaining a strong network will help in the early days of growing a business, and the power of a crystal clear brand identity.
33 min