32 min
Aligning your business to your customers' interests with HoneyBook's Oz Alon How to Win podcast with Peep Laja
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- Marketing
This week on How to Win: Oz Alon, founder and CEO of HoneyBook, a client management software for small businesses. Founded in 2013, HoneyBook recently completed their Series E funding valued at $2.4B. In this episode, we discuss HoneyBook's obsession with their customers, and how they stayed ahead of competitors by aligning their product with the interests of their target audience, supporting them initially in ways that wouldn't scale. I share my thoughts on category creation, the experimenter's mindset, and why word of mouth is the most important channel for B2B marketers.
This week on How to Win: Oz Alon, founder and CEO of HoneyBook, a client management software for small businesses. Founded in 2013, HoneyBook recently completed their Series E funding valued at $2.4B. In this episode, we discuss HoneyBook's obsession with their customers, and how they stayed ahead of competitors by aligning their product with the interests of their target audience, supporting them initially in ways that wouldn't scale. I share my thoughts on category creation, the experimenter's mindset, and why word of mouth is the most important channel for B2B marketers.
32 min