29 min
Winning in a large target market with Cognism's James Isilay How to Win podcast with Peep Laja
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- Marketing
This week on How to Win: James Isilay, co-founder and CEO of Cognism, a sales intelligence and data platform. Founded in 2015, Cognism has seen explosive growth, going from $13.6M to $31M in revenue in the last year alone and sitting at over 320 employees. In this episode, we discuss the advantages of choosing a large target market and an essential product, and James explains how Cognism is targeting their ideal customer with a focused brand narrative. I share my thoughts on the "dos and don'ts" of mentorship, pivoting in the early days of your business, and how to tell the story of what makes your company unique.
This week on How to Win: James Isilay, co-founder and CEO of Cognism, a sales intelligence and data platform. Founded in 2015, Cognism has seen explosive growth, going from $13.6M to $31M in revenue in the last year alone and sitting at over 320 employees. In this episode, we discuss the advantages of choosing a large target market and an essential product, and James explains how Cognism is targeting their ideal customer with a focused brand narrative. I share my thoughts on the "dos and don'ts" of mentorship, pivoting in the early days of your business, and how to tell the story of what makes your company unique.
29 min