29 min
Fostering founder brand as a competitive advantage with Dave Gerhardt How to Win podcast with Peep Laja
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- Marketing
This week in a special episode of How to Win: Dave Gerhardt, author of the new book "Founder Brand", former VP of marketing at Drift and former CMO at Privy. Dave is one of the top minds in B2B marketing and an expert on using founder brand to gain competitive advantage. We hear from Dave about why having a visible founder can differentiate your company from the competition, and his advice for cultivating a strong social media strategy. I add my thoughts on the advantages of putting a founder at the forefront of your company story, cultivating your nepotism opportunities by building relationships via social media, and how to approach social content when you are just starting out.
This week in a special episode of How to Win: Dave Gerhardt, author of the new book "Founder Brand", former VP of marketing at Drift and former CMO at Privy. Dave is one of the top minds in B2B marketing and an expert on using founder brand to gain competitive advantage. We hear from Dave about why having a visible founder can differentiate your company from the competition, and his advice for cultivating a strong social media strategy. I add my thoughts on the advantages of putting a founder at the forefront of your company story, cultivating your nepotism opportunities by building relationships via social media, and how to approach social content when you are just starting out.
29 min