26 min
Establishing authority via industry experience with Unqork’s Gary Hoberman How to Win podcast with Peep Laja
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- Marketing
This week on How to Win: Gary Hoberman, founder and CEO of Unqork. Founded in 2017, Unqork is an enterprise, no code platform that lets organizations build their own software quickly and efficiently, without having to write a single line of code. We hear from Gary about how Unqork established authority right off the bat by addressing the largest and most complex segment of their market first and how they leveraged the industry experience of their team to their advantage. I add my thoughts on the advantages of nurturing long term relationships that go beyond their current company with the individuals purchasing your product, finding the right fit with early investors, and the difference between playing to win and playing not to lose.
This week on How to Win: Gary Hoberman, founder and CEO of Unqork. Founded in 2017, Unqork is an enterprise, no code platform that lets organizations build their own software quickly and efficiently, without having to write a single line of code. We hear from Gary about how Unqork established authority right off the bat by addressing the largest and most complex segment of their market first and how they leveraged the industry experience of their team to their advantage. I add my thoughts on the advantages of nurturing long term relationships that go beyond their current company with the individuals purchasing your product, finding the right fit with early investors, and the difference between playing to win and playing not to lose.
26 min