28 min
Making the pivot upmarket with ScreenCloud’s Mark McDermott How to Win podcast with Peep Laja
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- Marketing
This week on How to Win: Mark McDermott, co-founder and CEO of ScreenCloud, a global digital signage platform helping businesses communicate with their staff and customers using screens. We hear from Mark about why ScreenCloud is looking out-of-market for their biggest expansion opportunities and how they’ve differentiated themselves from their low-cost competitors by moving upmarket and focusing on enterprise business. I add my thoughts on educating customers when creating a category, why strategic pivots can be huge opportunities for your business, and how low-cost copycats could upgrade their messaging to claim a larger share of the market.
This week on How to Win: Mark McDermott, co-founder and CEO of ScreenCloud, a global digital signage platform helping businesses communicate with their staff and customers using screens. We hear from Mark about why ScreenCloud is looking out-of-market for their biggest expansion opportunities and how they’ve differentiated themselves from their low-cost competitors by moving upmarket and focusing on enterprise business. I add my thoughts on educating customers when creating a category, why strategic pivots can be huge opportunities for your business, and how low-cost copycats could upgrade their messaging to claim a larger share of the market.
28 min