33 min
Category creation and product-led differentiation with Drift's David Cancel How to Win podcast with Peep Laja
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- Marketing
This week in How to Win: David Cancel is the CEO and Founder of Drift. Drift created the category of conversational marketing and has gone on to dominate the space, with over $120 million in revenue, and around 700 staff. We talk about category creation, the death of product-based differentiation, and how to create mental availability at low cost by thinking outside the box.
This week in How to Win: David Cancel is the CEO and Founder of Drift. Drift created the category of conversational marketing and has gone on to dominate the space, with over $120 million in revenue, and around 700 staff. We talk about category creation, the death of product-based differentiation, and how to create mental availability at low cost by thinking outside the box.
33 min