30 min
Building trust through transparency with Metadata’s Gil Allouche How to Win podcast with Peep Laja
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- Marketing
This week in How to Win: Gil Allouche is the founder and CEO of Metadata, a lead generating tool which automates and self-optimises campaign experiments at scale. We share how experimentation, innovation, and transparency are pillars of his business; and when to invest resources into building brand if your initial strategy is to focus on riding the wave of pre-existing demand for your offer.
This week in How to Win: Gil Allouche is the founder and CEO of Metadata, a lead generating tool which automates and self-optimises campaign experiments at scale. We share how experimentation, innovation, and transparency are pillars of his business; and when to invest resources into building brand if your initial strategy is to focus on riding the wave of pre-existing demand for your offer.
30 min