25 min
Differentiating by understanding your uniqueness with Verblio's Steve Pockross How to Win podcast with Peep Laja
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- Marketing
This week on How to Win: Steve Pockross is the CEO of Verblio, a technology-powered content creation platform with a network of over 3000 US-based writers. We hear about the the power of a differentiated business model in a fast-growing market, and how Verblio’s focus on high-volume, high-quality content is setting them apart. I weigh in on why timing is crucial when entering a rapidly growing market, the importance of focusing on what makes your company unique, and why B2B marketers can’t rely on facts to sell a product — you need a point of view as well.
This week on How to Win: Steve Pockross is the CEO of Verblio, a technology-powered content creation platform with a network of over 3000 US-based writers. We hear about the the power of a differentiated business model in a fast-growing market, and how Verblio’s focus on high-volume, high-quality content is setting them apart. I weigh in on why timing is crucial when entering a rapidly growing market, the importance of focusing on what makes your company unique, and why B2B marketers can’t rely on facts to sell a product — you need a point of view as well.
25 min