Become great at Customer segmentation
Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.
- Learn exactly what data matters and how it can help your brand make more money.
- Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
- Find out how to discover why your customer’s actions in a behavioral segment.
- Develop a self-serve segmentation funnel.
- Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.
By George Kapernaros,
CEO/ Owner @ YOCTO
Course length: 1h 02min
Some of the companies that train their teams at CXL:
Introduction video
About this course
Everybody in e-commerce knows the importance of customer segmentation. However, only a few brands actively segment and mine their customer database for profit.
Complete this course and learn how to build reality-based segments based on what customers do and why they do it. Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them.
This course is essential for you if…
- You know you need to segment your customer database. You just don’t know-how.
- You know how to segment your customer database, but you don’t know what to do with your segments.
- You’re the CEO or CMO of a brand looking to increase LTV and improve the efficiency of your marketing spend.
After taking this course you will…
- Learn exactly what data matters and how it can help your brand make more money.
- Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
- Find out how to discover why your customer’s actions in a behavioral segment.
- Develop a self-serve segmentation funnel.
- Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.
Skills you will master
Victor A.
CXL gave me a big lift in my career.
Few months after my Growth Marketing Minidegree, I got a job.
Ever since then, the story has been different.
Tomek D.
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Ruben D.
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.
New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.
Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Chris Out
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.
Your course curriculum
Customer segmentation
1 1001 flavors of segmentation
2 Answering the WHAT – RFM
3 Answering the WHY – Drivers
4 Putting it all together
5 Making money with segments
George Kapernaros is the CEO of YOCTO, a boutique e-commerce agency that specializes in email marketing for health and wellness brands, with clients like Kilo.health, ColonBroom, Miracare, Pandia Health, Moérie Beauty, Vital Nutritive and dozens of other star brands active in the US market.
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Subscribe to CXL and get access
- 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
Subscribe to CXL
Get access to this and 100+ other training programs.
or
Learn Customer Segmentation: FAQ
Who is this course for?
This course is essential for you if…
- You know you need to segment your customer database. You just don’t know-how.
- You know how to segment your customer database, but you don’t know what to do with your segments.
- You’re the CEO or CMO of a brand looking to increase LTV and improve the efficiency of your marketing spend.
Some careers that will especially benefit from this course are growth manager, product marketer, content strategist, PPC specialist, paid media marketer, SEM specialist, SEO specialist.
What will you learn?
After taking this course, you will:
- Learn exactly what data matters and how it can help your brand make more money.
- Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
- Find out how to discover why your customer’s actions in a behavioral segment.
- Develop a self-serve segmentation funnel.
- Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.
What does the course include?
Our Customer Segmentation training includes 6 lessons, 5 downloadable resources, 1h 02min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Customer Segmentation Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 02min long.