Become great at building your brand strategy

This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.

Make your brand top of mind
Leverage media to your benefit
Leverage Linkedin like no one else
How to win over a crowd
Learn the best-kept secrets of scaling your brand

By Josh Howard,

Founder & CEO @ Single Use Ain’t Sexy

Course length: 2h 00min

English subtitles Certificate included

Some of the companies that train their teams at CXL:

Introduction video

This course is essential for you if…

You are obsessed with eCommerce marketing but need to cut through the noise with more creative ways to get noticed.
You have a good brand that you know could be great, so it’s time to level up and make the right choices to build awareness and reach.
You’re a Founder, CEO, CMO, or Marketer in pursuit of bigger deals and strategic opportunities that you know are within reach if you play your cards right.

After taking this course you will…

Make your brand top of mind
Leverage media to your benefit
Leverage Linkedin like no one else
How to win over a crowd
Learn the best kept secrets of scaling your brand

Skills you will master

Ecommerce content marketingBuilding brand awarenessBrand positioningEcommerce brand strategyEcommerce PR

Victor A.

Digital Marketing Executive @ Multiskills NG

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Director of People @ Ladder.io, Poland

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.

Radvilas Š.

Digital Strategist @ Evolvery, Lithuania

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

CRO Manager @ Online Dialogue, Netherlands

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

Managing director @ Mantis3D, US

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

Lead Growth Hacker and Managing Partner of RockBoost

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum

Ecommerce brand strategy

1 How to talk about your vulnerabilities in public

Hold any audience’s attention and generate much higher interest in your company by being vulnerable and discussing your business challenges.

2 Naming an ecommerce brand

How to name an ecommerce brand people to remember (and want to know more about!)

3 Converting free attention into sales

How to convert free attention into ecommerce sales and recurring revenue.

4 Winning awards

How to win awards that provide your business with credibility and authority.

5 How equity crowdfunding can grow your brand

Learn how to use equity crowdfunding to build an ecommerce movement and increase brand awareness.

6 Getting famous people to support your brand

How to get high profile supporters to help build your brand awareness with larger audiences.

7 Getting free press coverage

How to get free press coverage in the right publications.

8 Getting in touch with journalists

Where to find the right journalists where no one else can.

9 How to make noise that the media wants to cover

How to stand out from the crowd with a newsworthy buzz that will generate coverage.

10 Converting media coverage into ecommerce sales

How to leverage high-profile media coverage to build brand credibility and more sales.

11 Building brand awareness on Linkedin

How to use a LinkedIn audience of any size to build brand awareness and grow your business.

12 Approaching targets on LinkedIn

When and how to approach targets on LinkedIn to secure meetings and commercial opportunities.

13 Creating engaging LinkedIn content

How to build a successful LinkedIn content strategy to get thousands of impressions, likes, comments & reshares

14 Making sales from LinkedIn

How to turn an engaged LinkedIn community into a lucrative revenue stream.

15 Getting important people to promote your brand on Linkedin

Key strategies to get tastemakers, innovators, and the real ‘influencers’ to post about your business on LinkedIn.

16 Public speaking to promote your brand

How to convert public speaking opportunities at major industry events into ecommerce brand awareness and success.

17 Engaging customers through public speaking

How to leverage customer relationships by connecting with their teams in person.

18 Creating an ‘ask’ when speaking in public

Leveraging public speaking opportunities by leaving your audience with a clear ‘ask’ to ensure the greatest ROI on your time.

19 Converting public speaking gigs into sales

How to convert attention into ecommerce sales to ensure a high ROI on your time spent speaking in public.

20 Getting the right kind of customer feedback

Understanding your customers so they answer questions you need.

21 Learning the value of controversy

How to be controversial without alienating people.

22 How to win at Trademarks

How to use trademarks to build your moat.

23 Getting ‘The X Factor’

How to scale an ecommerce brand with ‘The X Factor’.

24 Mastering email marketing

How to engage customers with savvy email marketing.

About the expert

Josh Howard

Founder & CEO @ Single Use Ain't Sexy

His business has saved tens of thousands of single-use plastic bottles from landfill by replacing them with dissolvable hand soap tablets and reusable glass soap bottles.

Coined as “the brand turbo-charging Australia’s sustainability movement,” Single Use Ain’t Sexy has won 2 Good Design Awards, a Pause Fest Award & been featured by NBC Universal, E-News, The Guardian, and Time Out.

Josh is also a keynote speaker and worked as a New York-based advertising executive & lawyer in a previous life.

Show off your hard-earned skills and strengthen your profile.

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

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Learn Ecommerce Brand Strategy: FAQ

Who is this course for?

This course is essential for you if…

You are obsessed with eCommerce marketing but need to cut through the noise with more creative ways to get noticed.
You have a good brand that you know could be great, so it’s time to level up and make the right choices to build awareness and reach.
You’re a Founder, CEO, CMO, or Marketer in pursuit of bigger deals and strategic opportunities that you know are within reach if you play your cards right.

Some careers that will especially benefit from this course are ecommerce manager, brand marketer, growth manager, content manager, PPC specialist, SEM specialist, SEO specialist.

What will you learn?

After taking this course, you will:

Make your brand top of mind
Leverage media to your benefit
Leverage Linkedin like no one else
Understand How to win over a crowd
Learn the best kept secrets of scaling your brand

What does the course include?

Our Ecommerce Brand Strategy training includes 25 lessons, 80 downloadable resources, 2h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Ecommerce Brand Strategy Certification from CXL, with credentials that you can add to your LinkedIn profile.