Become great at leveraging ecommerce data and metrics

This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

By Maximilian Rast,

Co-Founder & CEO @ Klar

Course length: 2h 00min

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English subtitles Certificate included

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Introduction video

This course is essential for you if…

  • You can no longer rely on the Facebook algorithm to do the heavy lifting of your data.
  • You want to set smart targets that maximize profitability while ensuring a positive cash flow.
  • You are a CEO or CMO and need to balance customer acquisition and retention while guiding your team through always-growing complexity.

After taking this course you will…

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Skills you will master

Customer Lifetime ValueMetrics and reportingData-driven marketingEcommerce metricsEcommerce dataShopping behavior analysisEcommerce growthCustomer Acquisition Cost

Your course curriculum

Ecommerce data and metrics

1 The ecommerce growth formula: a framework

Businesses are complex engines with many small moving parts. The eCommerce growth formula provides clarity by focusing on the key aspects and can be used as a framework when using data.

2 Customer lifetime value and customer acquisition cost

Your CLV and CAC determine the profitability of your customers. But when it comes to powering your growth engines, a more nuanced look must be taken at each.

3 Capital and cash conversion cycle

Ecommerce is a capital-intensive business to be in. The more money you already have and the more efficiently you use it, the faster you can grow your company.

4 Finding your ideal CLV/CAC Ratio

Is a higher CLV relative to your CAC always better? You might think yes, but that would be wrong. Find out the right ratio of CLV to CAC for your business to maximize growth and profit.

5 Shopping behavior analysis

Google Analytics is a powerful and free tool that lets you understand how customers use your site. Set yourself up for success and understand the most frequent use cases to boost your conversion rate.

6 UTM naming convention best practices

Once your marketing strategy is defined, you should first translate it into UTM naming conventions. Learn best practices and how they can be used to generate maximum insight when analyzing your data.

7 Attribution & multi-channel analysis

If you are running marketing across different channels, you might ask yourself: Which one is driving conversion? Attribution modeling can help you understand that but is also limited in various ways.

8 Making data-driven decisions in your company

Everybody calls themselves data-driven when in reality, hardly anyone is. The reason? The foundations of the organization are not in place. Learn what those are to set yourself up for success.

9 Bonus chapter: Differentiation

Why are some brands continuing to grow? Why do others struggle from the beginning? Product and executions are part of that equation, but another, often overlooked one, is differentiation. Learn about different ways to differentiate as an eCommerce brand in these ultra-competitive times.

Maximilian Rast

Co-Founder & CEO @ Klar

Previously I was CMO at yfood, one of Europe’s fastest-growing DTC brands with over 100m in revenue per year. With a marketing team of 45 people and operations in 8 different countries, staying on top of my data was crucial for our growth.

Before that, I was CMO at Zando, South Africa’s largest online fashion retailer, which is part of the Jumia Group listed on the NYSE and became Africa’s first unicorn.

Victor A.

Digital Marketing Executive @ Multiskills NG

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Director of People @ Ladder.io, Poland

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Digital Strategist @ Evolvery, Lithuania

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

CRO Manager @ Online Dialogue, Netherlands

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

Managing director @ Mantis3D, US

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

Lead Growth Hacker and Managing Partner of RockBoost

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

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Learn Ecommerce Data and Metrics: FAQ

Who is this course for?

This course is essential for you if…

  • You can no longer rely on the Facebook algorithm to do the heavy lifting of your data.
  • You want to set smart targets that maximize profitability while ensuring a positive cash flow.
  • You are a CEO or CMO and need to balance customer acquisition and retention while guiding your team through always-growing complexity.

Some careers that will especially benefit from this course are data analyst, ecommerce manager, growth manager, content manager, PPC specialist, SEM specialist, SEO specialist.

What will you learn?

After taking this course, you will:

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

What does the course include?

Our Ecommerce Data and Metrics training includes 10 lessons, 14 downloadable resources, 2h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Ecommerce Data and Metrics Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.