Become great at defining the best ecommerce tech stack

This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.

  • Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
  • Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
  • Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.

By Dave Rekuc,

VP of Marketing @ 4×400

Course length: 2h 00min

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English subtitles Certificate included

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Introduction video

This course is essential for you if…

  • You work in a small to mid-size ecommerce business and are a tech solution decision-maker.
  • You’re an ecommerce business without a trusted in-house guide to translate business needs into tech solutions.
  • You’re an executive in an ecommerce business and need a better understanding of your tech stack to make better decisions.

After taking this course you will…

  • Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
  • Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
  • Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.

Skills you will master

Selecting marketing tech stackSMS marketingEcommerce tech stackShopifyHeadless commerceMarketing automation

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Your course curriculum

Ecommerce tech stack

1 Choosing your ecommerce platform

Navigate the ecommerce platform landscape by understanding the benefits and limitations of each major platform.

2 Headless commerce – what it is, what it isn’t

Headless is an over-hyped technical term that’s been twisted to be nearly meaningless. Learn what it really means and when and where it’s a useful technical configuration.

3 Building beautiful pages on Shopify

In this lesson, you will learn how to use different tools to create product pages, landing pages, and even blog pages. When each tool is appropriate and how to get started.

4 Standard Shopify apps to extend functionality

Shopify is a powerful ecommerce platform but relies on apps to extend its functionality. These are the most common needs and my recommended apps for ecommerce merchants.

5 Common martech needs

Shopify is a powerful ecommerce platform but relies on apps to extend its functionality. These are the most common needs and my recommended apps for ecommerce merchants.

6 Marketing automation

Marketing automation and CRM play a different role in ecommerce than they do in B2B fields. See how merchants use the leading solution to grow repeat revenue.

7 SMS solutions

The three major SMS solution providers for SMB ecommerce, their market position differs, and when to use each.

8 Customer service solutions

An overview of the SMB ecommerce landscape for customer service software solutions.

9 Fulfillment integrations

What do major fulfillment integrations do, and when might you consider for each type for your business.

10 Accounting integrations

What’s the role of accounting software in the overall tech stack, and when does it require an ERP instead?

Dave Rekuc

VP of Marketing @ 4x400

Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.

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Learn how to build an ecommerce tech stack: FAQ

Who is this course for?

This course is essential for you if…

  • You work in a small to mid-size ecommerce business and are a tech solution decision-maker.
  • You’re an ecommerce business without a trusted in-house guide to translate business needs into tech solutions.
  • You’re an executive in an ecommerce business and need a better understanding of your tech stack to make better decisions.

Some careers that will especially benefit from this course are web developer, ecommerce manager, ecommerce marketer, growth manager, or SEO specialist.

What will you learn?

After taking this course, you will:

  • Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
  • Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
  • Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.

What does the course include?

Our Ecommerce Tech Stack training includes 11 lessons, 2 downloadable resources, 2h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Ecommerce Tech Stack Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.