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AppSumo went from doing under $10M to over $80M. It wasn't easy, but in the last 7 years they have: + Tripled their customer base. + Scaled ad spend from 20 thousand per month to 500 thousand. Profitably. + Grown their team from 6 to 20 full-time members and 30 contractors. Now they are the #1 app for software deals online. Nick Christensen, Head of Marketing, is sharing the strategies they used in our upcoming course. Get first dibs on the course by joining the waitlist. Link in the comments. #CXLFeatures #AppSumo #PerformanceMarketing

Emotions drive people to act. That includes purchasing something. Whether it's buying a pen or buying a product from a website. Nothing will convince people to buy from you if your product is not pulling on the right emotions. So how can you motivate people to take the desired action you want? The answer is behavioral design. We did a full refresh of our Digital Psychology and Behavioral Design course with Brian. It will teach you the latest strategies on behavioral design to build high-converting products. Such as: + Using the AIM Flash Test to assess your page in 5 seconds. + Implementing psychological design strategies with the Behavioral UI series. + Leveraging Value Framing in your website. Check it out in the comments. #CRO #Experimentation #BehavioralDesign

You can be a VIP email sender. If you send to a responsive list and overwhelm the inbox algorithm with positive signals. Send to an unengaged list, and you’ll accumulate negative signals. And train the algorithm to send your emails to the promotions tab or spam. That's why you need to maximize positive email signals tied to your domain. But what are these "positive signals"? After hours of combing through email documentation, Tyler is sharing the many positive (and negative) signals inbox's algorithm uses to maximize deliverability. Sneak peek, when in doubt optimize for replies. We got Tyler to share his tips to: + Segment your list to maximize positive signals. + Rehabilitate your domain with the Hypermedia Rehab process. + Manage spam and bounces + Optimize your welcome flow for engagement Check out the blog post. #EmailMarketing #Growth #EmailDeliverability

+ 35% of companies never respond to demo requests. + Of that 35%, 97% didn’t use a calendar scheduler. Why? Because for most B2B companies optimizing their buying process isn't a priority. Their main priority is optimizing for value. But they're missing major opportunities by not optimizing their buying process. Letting tangible revenue slip away, right under their noses. So how do you optimize the buying process? Sidney, Co-Founder at Passetto, will share her five-step framework in our newest blog post. Including: — Identifying and auditing your lead flow process. — Identifying conversion and qualification data. — Average time to book the first meeting. — Structuring the first meeting and following up. — Going from deal created to closed. She'll tell you how to step aside from creating demand or capturing demand. And focus on converting demand. Check it out #Revenue #Growth #BuyingProcess

We are looking for a Marketing lead. Are you a T-shaped Marketer with deep skills in Direct Response marketing and Product marketing and copywriting?

Imagine you have two campaigns running and one needs to end today. They were launched at the same time. Target the same audience. These are the results: Campaign 1:                                    → 0.67% clickthrough rate (CTR)  → $1.88 cost-per-click (CPC)       Campaign 2: → 3.50% clickthrough rate (CTR) → $0.33 cost-per-click (CPC) Which performed better and will be staying? Did you answer campaign 2? Wrong. How is that possible? Most platforms don't consider the Medium the content is being delivered. We invited Sam, Vice President of Marketing at Loxo, to tell you a metric that analyzes the desired behavior. Which is cost per percentage of content consumed. He'll tell you how to calculate it and no, it is not as hard as it sounds. Check out our new blog post. #PPC #PaidMedia #Growth

Short-sighted CRO efforts can turn your website into a casino. In the worst-case scenario, they can wreck your brand. That's why you should optimize in a superior way and focus on long-term sustainable growth. Our new course: CRO for Ecommerce Growth will teach you that and how to leverage the "Four Optimization Pillars". Plus, you'll be guided by a CRO rockstar like Carlos. Check it out in the comments or on our website. #CRO #Ecommerce #Optimization

Every marketer needs to develop deep skills. It's not negotiable. It's the only way to succeed and advance in your career. Here are 9 steps to developing them: 1. Choose a Specific skill 2. Set clear goals 3. Create your curriculum 4. Seek expert advice 5. Deliberately practice 6. Apply what you learn 7. Monitor your progress 8. Be adaptable 9. Embrace lifelong learning Enjoyed this? 1. Follow CXL for specialized marketing training content 2. Repost this to encourage others

Would you rather... Elevate your ecommerce through conversions or profitability? Don't fall into the trap of short-term CRO gains. In the end, as a leader of an optimization program, you need to optimize for growth. How? In our new course CRO for Ecommerce Growth, Carlos will teach you to strategically experiment on your website and measure your entire customer journey. So you can move beyond conversions. Check it out on our website. #CRO #Experimentation #Ecommerce

There are a thousand things you can test on your website. But how do you prioritize them? The answer is: focus on those that will make a difference in user behavior. Those are the ones tackling a real problem. We got Carlos to share his 10 years of experience in experimentation and optimization in our newest course, CRO for E-commerce Growth. You learn the 4 key pillars of e-commerce optimization, which are: + Conversion + Spend + Frequency + Merchandising Check it out in the comments section or on our website. #CRO #Experimentation #Ecommerce