Elevate your brand with storytelling
Craft a compelling narrative with design thinking principles
This webinar is a practical step-by-step guide to help you learn and leverage design thinking principles to successfully define your audience, understand their needs with empathy and deliver powerful stories that compel them into action.
In this webinar you will learn:
- Understand and empathize with your audience, their needs, and how to best craft stories that appeal to them
- Gain a framework to help develop and create impactful stories
- Consider how the story lands from your audience’s point of view through prototyping and testing
- Communicate effectively and authentically with your audience with empathy
- Testing and benchmarking you storytelling success
About Miri Rodriguez
Miri Rodriguez is a globally recognized Storyteller, Head of Global Internship Program at Microsoft and author of Brand Storytelling. She is a creative journalist and content strategist, evangelizing brand narrative and showcasing how thought leaders can leverage storytelling techniques for culture activation and influence in the digital age. Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and connected delivery approach. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Africa, coaching students at Network for Teaching Entrepreneurship in the U.S., and mentoring men and women to build their personal brand with empathy, passion and purpose. Her biggest accomplishment to date is being a mother of 2 boys and an American Bulldog. She can also run in heels. Ice cream is her superfood.
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Elevate your brand with storytelling
Craft a compelling narrative with design thinking principles
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