How Guy Yalif helped Intellimize grow and raise $30 million in Series B funding How to Win podcast with Peep Laja
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- Marketing
Guy Yalif, Co-founder and CEO of Website Personalization and Conversion Optimization tool, Intellimize. We learn about identifying opportunities in highly competitive categories, hear a unique take on product-based differentiation, and find out how a strong values-based culture helped Intellimize grow and succeed. I weigh in with my thoughts on product-based differentiation, how to use brand as a moat, the advantages of having a narrow focus, and why you shouldn't be naive about the competition.
Guy Yalif, Co-founder and CEO of Website Personalization and Conversion Optimization tool, Intellimize. We learn about identifying opportunities in highly competitive categories, hear a unique take on product-based differentiation, and find out how a strong values-based culture helped Intellimize grow and succeed. I weigh in with my thoughts on product-based differentiation, how to use brand as a moat, the advantages of having a narrow focus, and why you shouldn't be naive about the competition.
33 min