Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition How to Win podcast with Peep Laja

Tamara Grominsky, Chief Strategy Officer at landing page and conversion experts, Unbounce. We learn what to do when your category becomes a race to the bottom, why AI and machine learning should be used to help marketers not replace them, and how Unbounce built their biggest moat. I weigh in with my thoughts on the risks of competing on features, the power of taking a differentiated position in the market, and why category creation is such an attractive play.