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Emotions drive people to act. That includes purchasing something. Whether it's buying a pen or buying a product from a website. Nothing will convince people to buy from you if your product is not pulling on the right emotions. So how can you motivate people to take the desired action you want? The answer is behavioral design. We did a full refresh of our Digital Psychology and Behavioral Design course with Brian. It will teach you the latest strategies on behavioral design to build high-converting products. Such as: + Using the AIM Flash Test to assess your page in 5 seconds. + Implementing psychological design strategies with the Behavioral UI series. + Leveraging Value Framing in your website. Check it out in the comments. #CRO #Experimentation #BehavioralDesign
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You can be a VIP email sender. If you send to a responsive list and overwhelm the inbox algorithm with positive signals. Send to an unengaged list, and you’ll accumulate negative signals. And train the algorithm to send your emails to the promotions tab or spam. That's why you need to maximize positive email signals tied to your domain. But what are these "positive signals"? After hours of combing through email documentation, Tyler is sharing the many positive (and negative) signals inbox's algorithm uses to maximize deliverability. Sneak peek, when in doubt optimize for replies. We got Tyler to share his tips to: + Segment your list to maximize positive signals. + Rehabilitate your domain with the Hypermedia Rehab process. + Manage spam and bounces + Optimize your welcome flow for engagement Check out the blog post. #EmailMarketing #Growth #EmailDeliverability
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+ 35% of companies never respond to demo requests. + Of that 35%, 97% didn’t use a calendar scheduler. Why? Because for most B2B companies optimizing their buying process isn't a priority. Their main priority is optimizing for value. But they're missing major opportunities by not optimizing their buying process. Letting tangible revenue slip away, right under their noses. So how do you optimize the buying process? Sidney, Co-Founder at Passetto, will share her five-step framework in our newest blog post. Including: — Identifying and auditing your lead flow process. — Identifying conversion and qualification data. — Average time to book the first meeting. — Structuring the first meeting and following up. — Going from deal created to closed. She'll tell you how to step aside from creating demand or capturing demand. And focus on converting demand. Check it out #Revenue #Growth #BuyingProcess
Optimizing Your Buying Process for Revenue Growth
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We are looking for a Marketing lead. Are you a T-shaped Marketer with deep skills in Direct Response marketing and Product marketing and copywriting?
We are #hiring a Marketing lead. We’re looking for a T-shaped marketer who’s got deep skills at direct response marketing and product marketing (incl copywriting). You will own our marketing and growth strategy, and its execution. You will work all growth levers - not just more traffic or better conversions. Your KPIs are revenue and profit generated through marketing. You will have a team to work with but we expect you to be very much hands-on yourself.You bring senior level skills and experience, and lead by example. Strong people and vendor management skills are needed - you achieve many of your goals through them. Know anyone who might be interested?
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Imagine you have two campaigns running and one needs to end today. They were launched at the same time. Target the same audience. These are the results: Campaign 1: → 0.67% clickthrough rate (CTR) → $1.88 cost-per-click (CPC) Campaign 2: → 3.50% clickthrough rate (CTR) → $0.33 cost-per-click (CPC) Which performed better and will be staying? Did you answer campaign 2? Wrong. How is that possible? Most platforms don't consider the Medium the content is being delivered. We invited Sam, Vice President of Marketing at Loxo, to tell you a metric that analyzes the desired behavior. Which is cost per percentage of content consumed. He'll tell you how to calculate it and no, it is not as hard as it sounds. Check out our new blog post. #PPC #PaidMedia #Growth
How Medium of Content Delivered Impacts Ad Measurement
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Short-sighted CRO efforts can turn your website into a casino. In the worst-case scenario, they can wreck your brand. That's why you should optimize in a superior way and focus on long-term sustainable growth. Our new course: CRO for Ecommerce Growth will teach you that and how to leverage the "Four Optimization Pillars". Plus, you'll be guided by a CRO rockstar like Carlos. Check it out in the comments or on our website. #CRO #Ecommerce #Optimization
My "CRO for Ecommerce Growth" course is now live at CXL 🚀 This (intentionally short) course steers clear of 'silver bullets' and 'hacks' not truly connected to customer problems. That's actually the problem with the notion most ecommerce brands have about CRO (Conversion Rate Optimization): it can be persuasive and dangerous. If left alone, it might wreck your brand and turn your website into a casino. It's short-sighted. Quite the opposite, this course is all about using experimentation as a superior way to grow your ecommerce business and optimize for long-term sustainable growth. In it, you'll gain key insights to run a more profitable ecommerce business by leveraging four 'Optimization Pillars': 1. Conversion 2. Spend 3. Frequency 4. Merchandising We'll delve into testing instrumentation (a relevant yet commonly overlooked topic), suggested KPIs, key research activities, and actionable ideas for each pillar specifically tailored to ecommerce challenges. Whether you're starting your #CRO journey or you're a seasoned veteran, I can assure you some of the ideas here will challenge the way you perform and measure your experimentation initiatives for good. Go check it out now! (find the link in the comments)
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Every marketer needs to develop deep skills. It's not negotiable. It's the only way to succeed and advance in your career. Here are 9 steps to developing them: 1. Choose a Specific skill 2. Set clear goals 3. Create your curriculum 4. Seek expert advice 5. Deliberately practice 6. Apply what you learn 7. Monitor your progress 8. Be adaptable 9. Embrace lifelong learning Enjoyed this? 1. Follow CXL for specialized marketing training content 2. Repost this to encourage others
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Would you rather... Elevate your ecommerce through conversions or profitability? Don't fall into the trap of short-term CRO gains. In the end, as a leader of an optimization program, you need to optimize for growth. How? In our new course CRO for Ecommerce Growth, Carlos will teach you to strategically experiment on your website and measure your entire customer journey. So you can move beyond conversions. Check it out on our website. #CRO #Experimentation #Ecommerce
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There are a thousand things you can test on your website. But how do you prioritize them? The answer is: focus on those that will make a difference in user behavior. Those are the ones tackling a real problem. We got Carlos to share his 10 years of experience in experimentation and optimization in our newest course, CRO for E-commerce Growth. You learn the 4 key pillars of e-commerce optimization, which are: + Conversion + Spend + Frequency + Merchandising Check it out in the comments section or on our website. #CRO #Experimentation #Ecommerce
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Branded social media is dead. Unless you’re Wendy’s, no one cares about your corporate-branded posts. What people do care about is what your founder has to say... Why? Because their success lets them speak with authority. Authority that can be extended to anyone who shows how you run your company and your perspective on today’s problems. Such as: + Solopreneurs + Senior leadership But it starts by showing up consistently on LinkedIn. And sharing something interesting. So what's "something interesting"? We invited Nick, Founder at Early Exit Club, to showcase three success stories of brands that are growing through thought leadership content. Including: — Warmly, — Air — June.so He'll tell you the tactics they used and the results they got. Check out the post in the comments. #Leadership #ThoughtLeadership
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Digital Strategist @ Digital Strategist | Demand Generation, SEM Management
2yWill this Minidegree be included for those that have a yearly subscription? Thank you