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Keep an eye out for the CXL Features AppSumo course 🔥 Sign up for the waitlist to get first dibs. 🔗 Link in the comments. #CXLFeatures #AppSumo #PerformanceMarketing
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Do you really understand your numbers? If you don't, then how aggressive *or conservative* can you be? AppSumo uses a profit-first methodology to take control back from its data. Nick will be diving into it on the upcoming CXL Features. Join the waitlist to be the first to hear about it. 🔗 Link in the comments. #CXLFeatures #Growth #Marketing
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What do Dollar Shave Club, Dropbox, and AppSumo have in common? They focused on one channel to go beyond 20-30M in revenue. This is the #1 priority for your marketing team if you still haven't found one. In our upcoming course, Nick Christensen will walk you through the steps to understanding your customers and which channels they are on. Sign up for the waitlist in the comments to get first dibs once it launches. #CXLFeatures #Growth
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Everyone has their own ideas on how to improve website performance. It can be adding fun-looking new features to websites. Or gamifying the whole experience. And you’re staring at your screen thinking, “Where do I even start?” When in doubt use The U.A.M Method. It stands for: + Usability + Anxiety + Motivation We got Will, CEO of Customers Who Click, to share his approach on the 3 aspects of a website that you should focus on improving. He'll tell you: 1. Why usability should be your starting point 2. How anxiety impacts someone’s willingness to buy. 3. Why motivation is important for conversions. Check it out in the comments or our website. #CRO #Experimentation #Performance
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Dropbox used a simple concept to grow to 100 million in 3 years. A referral program: Give space (a terabyte), to get space. While AppSumo used affiliate marketing to go beyond the 10M mark. Nick Christensen will teach you how one channel will push a business to the 20-30M mark in our upcoming course. Be the first to know when it's live by joining the waitlist. 🔗 Link in the comments. #AffiliateMarketing #Growth #PerformanceMarketing
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How did AppSumo become the #1 app for software deals? Short answer: performance marketing. Long answer: choosing the right growth channel + developing a profit-first approach + leveraging their data. There's more behind it. We'll dive into how they achieved growth in our upcoming course with Nick Christensen Join the waitlist to be the first to know once it launches, link in the comments. #CXLFeatures #AppSumo #PerformanceMarketing
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Nick Christensen has been in marketing for 15 years and 7 years in AppSumo. He learned one thing: 𝗧𝗵𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗺𝗶𝗴𝗵𝘁 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘄𝗼𝗻'𝘁. Now he's sharing all his knowledge on our upcoming course. Don't miss it. Register for the waitlist in the comments. #CXLFeatures #AppSumo #PerformanceMarketing
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Everyone wants growth. But to scale a business, you need more – you need sustainable growth. But doing it while keeping operational efficiency is tough. Not everyone can do it. But anyone with the right mindset can learn how. There are two metrics to focus on: Customer Acquisition Costs (CAC) Customer Lifetime Value (LTV) In our newest blog post, Marisha will explain how to make them work in your favor. Such as through: – Organic revenue – Growth loops – Referrals – Email flows These are just a few. Check out the post in the comments to find the different ways to approach those levers. #SustainableGrowth #CAC #LTV
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AppSumo went from doing under $10M to over $80M. It wasn't easy, but in the last 7 years they have: + Tripled their customer base. + Scaled ad spend from 20 thousand per month to 500 thousand. Profitably. + Grown their team from 6 to 20 full-time members and 30 contractors. Now they are the #1 app for software deals online. Nick Christensen, Head of Marketing, is sharing the strategies they used in our upcoming course. Get first dibs on the course by joining the waitlist. Link in the comments. #CXLFeatures #AppSumo #PerformanceMarketing
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Emotions drive people to act. That includes purchasing something. Whether it's buying a pen or buying a product from a website. Nothing will convince people to buy from you if your product is not pulling on the right emotions. So how can you motivate people to take the desired action you want? The answer is behavioral design. We did a full refresh of our Digital Psychology and Behavioral Design course with Brian. It will teach you the latest strategies on behavioral design to build high-converting products. Such as: + Using the AIM Flash Test to assess your page in 5 seconds. + Implementing psychological design strategies with the Behavioral UI series. + Leveraging Value Framing in your website. Check it out in the comments. #CRO #Experimentation #BehavioralDesign
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Digital Strategist @ Digital Strategist | SEM Manager, Demand Generation
2yWill this Minidegree be included for those that have a yearly subscription? Thank you