Become great at audience building
Grow lasting brand affinity by building an audience beyond your existing customer base.
By Phil Nottingham,
Founder @ Nott Media
Course length: 1h 55min
Some of the companies that train their teams at CXL:
Competitive advantage in brand marketing is all about building an audience with high levels of brand affinity. If you have a community of superfans, launching products, running ads, outreach and customer acquisition all become much easier.
This course will teach you how to identify the right audience, and then give you all the information you need to go out there and craft a technical and creative strategy that cements your brand as their home on the internet.
What you will learn in this course
- Learn to identify a valuable target audience using research methodologies.
- Develop create a content strategy that will connect your brand to the target audience.
- Craft a process for publishing and measuring content that builds your audience.
- Implement techniques for turning returning visitors into regular visitors.
After taking this course you’ll…
- Understand the value of audience building, and its conceptual distinction from customer acquisition.
- Evaluate and Identify options for a valuable target audience that you can associate with your brand.
- Develop an effective multimedia content strategy with which to attract and engage your target audience.
- Plan a realistic approach to creating and publishing content based on budgets, available talent, and time.
- Employ systems and methodologies for testing and measuring your Audience Building efforts.
Skills you will master
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
Your course curriculum
Audience building
1 Why should you care about building an Audience?
2 How to find a community or interest group to target
3 How to Define an Audience Value Proposition
4 How to Develop a Content Strategy for Audience Building
5 How to Create and Publish Content for Audience Building
6 How to Nurture Your Brand Audience using CRM techniques
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The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
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Learn Audience Building: FAQ
What will you learn in this course?
After taking this course, you will:
- Understand the value of audience building, and its conceptual distinction from customer acquisition.
- Evaluate and Identify options for a valuable target audience that you can associate with your brand.
- Develop an effective multimedia content strategy with which to attract and engage your target audience.
- Plan a realistic approach to creating and publishing content based on budgets, available talent, and time.
- Employ systems and methodologies for testing and measuring your Audience Building efforts.
What does the course include?
Our Audience Building training includes 6 lessons, 7 downloadable resources, 1h 55min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Audience Building Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 55min long.