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Designing a Structured Experimentation Framework

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Lesson overview

Lesson preview Designing a Structured Experimentation Framework 0 of 0 Transcript viewer loading… Lesson overview As you now know that: 1. LinkedIn is never going to be perfect, 2. It might take time to find what connects with your audience 3. You

As you now know that: 1. LinkedIn is never going to be perfect, 2. It might take time to find what connects with your audience 3. You’ve adopted a mindset of a scientist. Let’s now put a framework in place to help you through the process. Having an experimentation framework enables you to launch new experiments in a structured and formalized way within LinkedIn Campaign Manager. This will allow you to save time and get conclusive results. This approach helps ensure that only the most successful experiments are implemented, while providing valuable feedback about what worked and what has delivered most value.
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Linkedin Experimentation

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