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Most of your future revenues are gonna come from future customers.
If you knew…
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What are the top 5 CRO metrics to track?
This is one of the worst articles about metrics that matter. Whoever wrote this has no clue and has never done any CRO. Ask anyone who's been in experimentation for 10+ years and see if they mention any of these metrics (beyond the conversion rate) in their top 5 list. It just doesn't happen.
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What are the top 5 CRO metrics to track?
Unless you're a content publisher and rely on ad impressions, it's a useless metric that should get no attention. It does not correlate with people signing up / purchasing / etc. There's no causal relationship to money. Optimizers don't need more metrics, they need less and better metrics to pay attention to. This one only interests people who know little to nothing about conversion optimization. Anyone seasoned in this business knows better.
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What are the top 5 CRO metrics to track?
A useless metric that nobody should ever measure or pay attention to. This shouldn't make the top 100 metrics list. It's impossible to say whether it's good when the time on page goes up or down. Goes down -- they found what they were looking for OR it sucks. Goes up -- is it because it's interesting or confusing? Impossible to tell.
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Speed of shipping is essential - faster companies win more. But - nothing worse than running enthusiastically in the wrong direction. Hence the…
Speed of shipping is essential - faster companies win more. But - nothing worse than running enthusiastically in the wrong direction. Hence the…
Posted by Peep Laja
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Boutique events are having such a moment. Small conferences like Maya Spivak's BTB Conference (200ish people), Exit Five's Drive event (150 people…
Boutique events are having such a moment. Small conferences like Maya Spivak's BTB Conference (200ish people), Exit Five's Drive event (150 people…
Liked by Peep Laja
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Are the conference sponsorship days gone? “Dead”? There are examples of both wildly successful and underwhelming results. Generally prescribing to…
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In the early stages of the business, under $10M, the way to win is to niche down. Be the 10x thing for a particular target audience. Solve a…
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Hands up if… 🙋♂️ How you measure customers is a directly reflection on how you sell? Ok this picture isn’t the best then. Becuase that’s the…
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