Cody Wittick’s Post

90% of businesses have zero chance to succeed with Meta ads because they make 1 crucial mistake. Which one? They don’t know their numbers. - Average order value (AOV) - Cost of goods sold (COGS) - Customer lifetime value (cLTV) - Customer acquisition cost (CAC) It’s basically like flying a plane without radar and direction. Knowing these numbers helps: → Set highest target CPA → Set lowest target ROAS → Set offers that won’t kill your margins → See which products need higher price → Find Break-even ad cost on first purchase → Identify products you can advertise without minus Main lesson: Study your numbers to avoid flying blindly inside Meta ads jungle TL;DR 1. COGS 2. cLTV 3. CAC 4. AOV ---------------------------------------------------- If you like this kind of content… Hi! My name is Aleks Rožman Click on my profile, tap that 🔔 button and get ready to cook up revenue and profit-boosting Meta ad campaigns!

With Meta Ad's standard setting, sales from anyone who has clicked your Ad in the last 7 days, or seen the Ad on the same day, are reported as coming from the campaign. I think it's fair to assume that if someone has clicked an Ad, the resulting sale has been influenced by it. View sales are much less convincing. Did they actually notice the Ad? Were they already planning to purchase? Meta lets you dig deeper into the reported figures. And you should, because things are not always what they seem at face value. If you just looked at the standard attribution on this account, you'd think the bottom Ad Campaign is giving you a much better return than the top one. But the top campaign is actually better if you just look at click sales. And it's running to a cheaper optimisation. The sales breakdown is something I always check out before deciding my next moves with a campaign, because I want to make sure the Ads I run are having as much incremental impact as possible. #FacebookAds #Ecommercemarketing #RemixYourMarketing

Creative testing is a crucial component for any Meta ad account to continually find success, but there's no one size fits all approach to testing. For example, effectively managing low conversion volume accounts on Meta platforms can be challenging, especially for direct-to-consumer businesses looking to grow. Instead of a typical structure for a higher volume accounts, a customized strategy is required which may include using limited and strategic testing, advanced tactics like Dynamic Creative Testing (DCT) and Advantage+ Shopping (ASC), and sticking to a structured testing calendar to significantly improve advertising performance. I wrote more about "Effective Creative Testing Strategies for Low Conversion Meta Accounts" on the Disruptive Digital blog. (Link in comments) And if you're a higher volume account, I have a post just for you coming soon!

Improvements to Meta Ads started rolling out yesterday 🙌 This is great news for businesses running conversion ads. The improvements are: • You are no longer limited to only tracking 8 events. This allows you to optimise better for your customer journey and no longer prioritise your events. • There is no longer a requirement to verify your domain for the purposes of event configuration. It is still best practise to do so, but a stumbling block that will now be easier. • Meta is removing the requirement to select domain at ad level which removes some of the faff and room for error. Positive improvements to support better conversion campaigns! !

Performance from video keeps getting better and better on Meta. As a result we are seeing 53% higher spend YoY for video ads in Q2, with a 55% lower CPA YoY and a dramatically 84% higher ROAS YoY. The double whammy of video is that it has a much stronger mid-long performance impact that static formats - it achieves both performance and brand goals if orchestrated in the right way. #fullfunnelperformance #performancebrand #brandformance Discover more ecommerce marketing trends in the July edition of the Readout, out now: https://lnkd.in/eRSGc-zm 

Sharing some 2023 Meta Ad Campaign Results as an appreciation post for our amazing team of experts 💥👏👏 The total revenue increase from Q1 to Q4 was an impressive 💥 275.97% 💥 This substantial growth can be attributed to our strategic approach to seasonal campaigns, which involves meticulous planning and preparation several months to quarters in advance. And a big kudos to our client for trusting in us each time we said “how much product do you have readily available, we should increase the ads budget again this quarter!” Each quarter begins with a thorough A/B testing process to evaluate a range of ad creative variations, ad hooks, and copy, ensuring that our campaigns are optimally positioned for success. The #bts work never ends… continuous monitoring, adjusting, and optimizing throughout the quarter to maintain momentum and achieve optimal results.

"Conversion" Campaigns on Meta are finally being put to rest in January ⚰️🌹 If you have some high-performing campaigns that were set up as conversion campaigns, you need to hear this... "Starting from January 2024, new ad sets that use the conversions objective can no longer be published." Why is this so heartbreaking? Well, Sales campaigns are amazing, I'm not suggesting they shouldn't be around, but if you have legacy campaigns that are still KILLING it, today is probably the best time to put them to sleep... With the upcoming BFCM and Q4 rush, new campaigns are better off being served the influx of sales data that is coming so they can learn better and more efficiently, rather than waiting for January when sales will be of a lower volume. It is particularly gut-wrenching for me as I have to say goodbye to a campaign that is still crushing it 30% under target with a total of $1.5m in spend... But fear not if you also have a beloved campaign you're hesitant to say goodbye to... Post IDs are your friend. Even if performance lowers for a day or two, it should pick right back up. Ashes to ashes, old friend ⚱️

While everyone's been speaking of TikTok Shop these last few months... Have you tried Meta Shop Ads? This one ad account of ours now gets 50% of its sales from Meta Shop ads alone, representing about $20,000 monthly. For some reason, it seems Meta Shop fell under the radar the moment TikTok released theirs... Maybe because Meta didn't yet release it to everyone after almost 2 years of being out, but that's a story for another day. Seriously, considering the fees are the same as your Shopify's store, and that your catalog, discounts and offers automatically syncs with Shopify... Why not give it a shot? Here's a video breaking down the impact Meta Shop Ads have had on this one ad account, and the best campaign type to pair them with: https://lnkd.in/eTqMEEdk

Did your ad campaigns get hammered by the recent Meta ad glitch? You are not alone! When ad campaigns bleed cash, businesses take notice. Meta recently dropped the ball, causing advertisers' budgets to burst at the seams due to an Ads Delivery glitch. This article breaks down what happened, how it might affect your wallet, and actionable tips for chasing down that refund.