Diego Oquendo’s Post

We’ve been running a direct-response paid social strategy combining Facebook & LinkedIn Ads for a client. Since the beginning, thanks to the lower costs on the platform, Facebook has always been their best-performing channel. In June, we started an experiment on LinkedIn where we started running their campaigns with manual click bidding, optimizing for the lowest cost per click. After a month of running the experiment, LinkedIn outperformed Facebook on all metrics thanks to manual bidding in July, doubling the number of leads generated, and maintaining this quality down the funnel. Have any questions on manual bidding? Leave them below!

What did we learn from spending over $8m on social ads? Here are some key takeaways: - Facebook paid ads still work like a charm, even static ones. - If promoting local services, use Google Search and Local services ads. Focus on building great review profiles, and you'll be fine. - If running ads on more networks simultaneously, become familiar with attribution models. - Don't listen to everything Google and Facebook employees tell you; they want you to spend more money. You want this as well but with positive ROAS. - If your ads don't work within the learning phase, increasing the budget will not solve anything; you need at least 50 weekly purchases to get out of the learning phase. - You don't need to love your creatives; you are not your target audience. Utilizing automation, bulk ad creation, dynamic creatives, and catalog sales saves you much time. - Don't complicate your campaign structure; the less is more. Don't compete with your own ads and campaigns. - Use user-generated content. They work the way the stupid TV shop ads used to work. - If you don't have a needed budget, you will never leave the learning phase. Your minimum daily budget should be 8x the average conversion cost. - Don't scale the ad sets too quickly; avoid restarting the learning phase. - Focus on performance campaigns; the branding will come along. - If your ads are breaking even, you are already doing quite well; you can make money from repeated purchases. - Paid ads are about stable long-term growth; this is a marathon, not a sprint. - For profitable social ads, you need a product/service with significant margins; Google and Facebook also want to make money. Think of them as partners instead of trying to hack their paid algorithms. Did we miss anything? Share your tips in the comments section. Thank you!

It's a time of year when many companies are looking to discuss, allocate and agree marketing budgets for the following year. If you're considering adding or increasing paid social in your mix, this article gives some useful thoughts on why and how. As always, we'd be happy to help with this if you'd like some to chat it through with. It might be simpler and more achievable than you think. https://lnkd.in/ecisYvfv

🏆The winning formula: Organic Social Media + Paid Advertising🏆 We understand that organic social media growth takes time. However, if your brand has a well-established social media presence, it might be the right moment to explore how ads can help you maximise your results and accelerate growth. 👉Swipe the carousel to see if your business is ready to run Ads. 👀Picture this: you’ve been running Instagram for few years, steadily building a good size audience. You consistently create content following a strategy and your products or services have been sold before. In addition, your website is optimised, and there’s an ongoing email strategy nurturing potential customers. 👉If this is you, then you are in a good place to run ads! You can select from various Ad campaigns based on your budget and objectives. Eg. an awareness campaign maintains your brand presence, while conversion campaign drives high-quality leads with a clear intent to purchase. 🔹To explore your options, reach out to Valentina Nadalini Ad expert who can manage and set up ad campaigns for you. She recently launched ‘Turn Ads into Leads', 6-week program specifically designed for coaches or course providers aiming to build their client base. 🔸If you believe your organic social media needs enhancement, reach out to Yvonne Pin either here on LinkedIn or on Instagram @yvonnesocialmedia, who can help shape up your account with a tailored strategy whether is for Instagram alone or across multiple platforms. We’re thrilled to collaborate and help as many businesses in achieving their social media goals! Contact us to discuss your plans and let’s make 2024 a thriving year for your business!🏆 #lifestylebrand #founders #digitaladvertising #onlinebusiness #socialmedia

🏆The winning formula: Organic Social Media + Paid Advertising🏆 We understand that organic social media growth takes time. However, if your brand has a well-established social media presence, it might be the right moment to explore how ads can help you maximise your results and accelerate growth. 👉Swipe the carousel to see if your business is ready to run Ads. 👀Picture this: you’ve been running Instagram for few years, steadily building a good size audience. You consistently create content following a strategy and your products or services have been sold before. In addition, your website is optimised, and there’s an ongoing email strategy nurturing potential customers. 👉If this is you, then you are in a good place to run ads! You can select from various Ad campaigns based on your budget and objectives. Eg. an awareness campaign maintains your brand presence, while conversion campaign drives high-quality leads with a clear intent to purchase. 🔹To explore your options, reach out to Valentina Nadalini, Ad expert who can manage and set up ad campaigns for you. She recently launched ‘Turn Ads into Leads', 6-week program specifically designed for coaches or course providers aiming to build their client base. 🔸If you believe your organic social media needs enhancement, reach out to Yvonne Pin either here on LinkedIn or on Instagram @yvonnesocialmedia, who can help shape up your account with a tailored strategy whether is for Instagram alone or across multiple platforms. We’re thrilled to collaborate and help as many businesses in achieving their social media goals! Contact us to discuss your plans and let’s make 2024 a thriving year for your business!🏆 . . . #socialmediaadvertising #socialmediamarketing #digitalmarketing #paidads #onlinebusinessgrowth

It you're looking at your marketing budgets for 2024 and wondering if, how and why to include paid social, we thought this was a useful short read. Always happy to chat about digital marketing within the cycling, running and sports industries if helpful. Good luck to everyone working on their 2024 planning right now!

🚀 5 Benefits of Getting Your Paid Social Media Ads Audited by Experts! 📊 1️⃣ Gain an Objective Perspective 2️⃣ Access Specialised Skills 3️⃣Assess Against Industry Benchmarks 4️⃣ Avoid Insider Biases 5️⃣ Gain a Network of Expertise Don't miss out on these benefits! 🔍 Check out our blog to learn more: https://lnkd.in/eS5DduUH #paidsocialmediaads #benefitsofauditbyexpert

Are you feeling overwhelmed by the demands of paid social media advertising? You're not alone! With so many platforms to manage, content to create, and ads to test, it's easy to feel like you're in over your head. But don't worry, there are steps you can take to make the process easier and more effective. For more information and expert insights, check out this blog post on the essential "to-dos" for six key tasks in paid social media advertising. These tips will help you streamline your efforts and maximize your results, so you can focus on what really matters — growing your business. Read on for more: https://bit.ly/3TxgaDq #PaidSocial #SocialMediaMarketing #Infographic #DigitalMarketing #AdvertisingSuccess

Struggling to Balance Organic and paid Social Media? 📊 😎 Balancing your organic and paid social media strategies may seem a bit like juggling. Let's break it down🙌 #Know the Basics: Organic social media is like making friends at school - it's about being real, building connections, and showing your true self. Paid social media, on the other hand, is like making cool flyers for a party and inviting the exact people you want to come. Both have their strengths! #Goals & Objectives: Don't just throw money at ads like confetti. First, figure out what you want to achieve. Set clear goals, like making more friends or getting people to your party. That's your campaign objective. #Keep an Eye on Things: Imagine you're running a lemonade stand. You need to watch if people like your lemonade or not. The same goes for social media. Monitor your campaigns to see what's working and what's not. #No Silos Here: Don't keep your organic and paid strategies separate. Imagine if your lemonade stand and your best friend's cookie stand only talked about their sales. Share what you learn and improve together. #KPIs - Key Performance Indicators: These are like your report card. For your organic and paid strategies, decide what's important. Maybe it's the number of friends you make or the number of people at your party. Keep checking these. #Learn & Adapt: Remember that time you learned the secret ingredient for the best lemonade from your friend? Well, social media is like that too. If something works with your organic strategy, try it with your paid one, and vice versa. #Be Consistent: Once you've got the hang of it, combining your organic and paid strategies will help you create a strong and cool online presence. Like having an awesome lemonade and cookies stand together! So, Balancing organic and paid social media isn't rocket science. It's about being authentic, setting goals, learning from both sides and creating a consistent online identity. Follow for more tips and resources! 🚀📱💪 #SocialMediaStrategy #SocialMediaMarketing #MarketingTips #Marketing #DigitalMarketing #OrganicMarketing #MarketingTips #PaidSocialMarketing