About
My original company, Linknlearn, was acquired in 2021 after serving over 1,000 clients in…
Articles by Justin
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How can you overcome common challenges when working with cross-functional teams in B2B marketing strategy?
Agree on big vision items and a common language. Do we care about leads, intent clicks, and conversions? How do we define conversion? And are we judging quality of leads or just cost per lead. Way too often, different channels compete over resources and fight over attribution and they do what they can to prove their own worth while refusing to work across lines to do what's best for the company.
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What are the most effective ways to get noticed by upper management?
My experience being on both sides (employee and now startup founder/CEO) I believe one massive thing that sets people apart is initiative. Soooooo many just do the tasks, fly under the radar, and never lift their head up to consider if there is something else that needs done, built, fixed, improved. Take the initiative to build and improve things around you.
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I know a lot of people who would like to partner with a marketing cofounder but have trouble finding them. In my opinion the best way is to ask…
I know a lot of people who would like to partner with a marketing cofounder but have trouble finding them. In my opinion the best way is to ask…
Liked by Justin Rowe
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Wondering about the ideal budget for running LinkedIn Ads? 💸 Here's a breakdown to help you navigate! Your LinkedIn ad budget relies on two key…
Wondering about the ideal budget for running LinkedIn Ads? 💸 Here's a breakdown to help you navigate! Your LinkedIn ad budget relies on two key…
Shared by Justin Rowe
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💸 Warum LinkedIn Ads so teuer sind? Weil das Targeting alle anderen Ad Plattformen bei Weitem schlägt. Also nutze es. 9 Tipps wie du dein…
💸 Warum LinkedIn Ads so teuer sind? Weil das Targeting alle anderen Ad Plattformen bei Weitem schlägt. Also nutze es. 9 Tipps wie du dein…
Liked by Justin Rowe
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