Growing AppSumo to 80 million with performance marketing.
AppSumo became the number one app for software deals online by doubling down on Affiliate Marketing and profitably scaling Paid Ads.
Nick Christensen, Head of Marketing at AppSumo will cover:
- How to choose one channel and go beyond the 20 million mark.
- Developing a profit-first approach to paid ads.
- Learning to own your data and move away from 3rd party cookies.
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Hear the stories we shouldn’t be sharing with CXL Features
Businesses and Marketers are constantly transforming themselves.
Whether they are pushing beyond the 8 figure mark, rebuilding a failing brand, or innovating in a traditional channel to make it work in the modern world.
Marketers rarely get to hear these stories.
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AppSumo was doing under 10 million dollars and grew to over 80 million per year
They knew customers loved the software and wanted to share it with friends. That’s how they came up with the first version of their affiliate program and it became their focus.
Over the last seven years, they have:
- Gone from making under 10 million dollars per year to 80 million.
- Tripled their customer base.
- Scaled ad spend from 20 thousand per month to 500 thousand. Profitably.
This CXL Feature will cover:
Growth is simpler than you think.
Many businesses overcomplicate their marketing by trying too many things, especially early on.
Avoid falling into “Shiny Object Syndrome”.
When it boils down to the 80/20 of growth there is only one channel that will fuel your business through 20, 30, 40 million, and beyond.
This course will walk you through finding the right one for your business, the impact pricing has on the choice of channel, and methodical testing in different channels.
Profit-first performance marketing methodology
Most businesses can’t scale their ad spend profitably or spend within the guardrails of success confidently.
Knowing your numbers and unit economics will determine if you can be more aggressive or conservative with your growth acquisition strategy.
This course will teach you the paid ads playbook AppSumo used to scale their ad spend from under 20 thousand dollars per month to over half a million dollars per month profitably.
Take control back through your own data
Data is the only truth in business. It gives you power and control to decide where you want to grow and how fast you want to grow.
As the world pushes for stricter privacy policies 3rd-party cookies come under scrutiny. Getting a good handle on storing and understanding your own data can set you up to accelerate your growth.
The easiest way is to start by collecting click data from UTMs on all your campaigns, collecting first-party data through server tracking, and storing data in cloud servers.
Some of the companies that train their teams at CXL:
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Frequently asked questions
Plans
This course will be available for individual purchases or All-Access Annual Plans.
You’ll get:
– Access to CXL Features.
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees.
– Roadmapping and progress tracking.
– Premium Support.
This course will be available only for Annual Plan Subscribers, or individual purchasers.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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